What Strategy and Messaging Covers
Public relations works best when it starts with one clear goal.
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212 BELLE AVE, APT8, San Rafael, CA 94901,USA
Strategy & Messaging
Hearts Touch begins with a consultation about what you want PR to do, whether that is announcing a launch or building recognition in a new market. From your answers, we write a plan that names your audiences and sets a schedule you can follow. Nothing goes out before you have read it.
Messaging comes next. We draft your positioning statement, which explains in a few sentences who you serve and what sets you apart, along with the key messages that support it. A short boilerplate paragraph for press materials and bios follows, so every pitch and announcement describes you the same way.
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How the Work Unfolds
Each step builds on the one before it.
We start by listening to your goals, your audience, your budget, and any past communications you want to keep or leave behind. Research follows, covering how your audience talks about your topic and where journalists and communities discuss it. Drafts of the strategy and messaging then reach you for review, and each deliverable includes two rounds of revisions.
Once the message is settled, we can plan a brand awareness campaign around it. The outline picks channels where your audience pays attention, such as email or social platforms, and sets a calendar of announcements. Afterward, we report on what the work did, including reach and engagement.
What You Can Expect
A typical proposal for this service lists a goals and audience summary, a positioning statement, key messages, a boilerplate, and a campaign outline with a calendar. Hearts Touch does not guarantee press coverage or any specific publicity result, because editors and producers make those decisions. We commit to the work in your proposal and to telling you plainly what it achieved.
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